The potential market area of Zwickau has about 480,000 inhabitants.
Trade & purchasing power
Selected purchasing power data of the City of Zwickau (year 2016)
| Purchasing power data 2014 | City of Zwickau | District of Zwickau |
|---|---|---|
| Retail-relevant purchasing power in EUR million | 468,9 | 1.663,2 |
| Retail-relevant purchasing power per inhabitant in EUR | 5.149 | 5.115 |
| Purchasing power index for the retail trade (Germany = 100) | 89,9 | 89,3 |
| Purchasing power per household in EUR | 34.914 | 35.362 |
| Purchasing power index per household in EUR (Europe = 100) | 78,5 | 79,5 |
| Municipality | Retail sales per inhabitant in EUR | Retail centrality |
|---|---|---|
| Hof | 8.388 | 174,4 |
| Chemnitz | 5.492 | 118,5 |
| Plauen | 6.207 | 138,1 |
| Zwickau | 6.418 | 141,0 |
| Average monthly net income 2015 in EUR | |
|---|---|
| District of Zwickau | 1.769 |
| Saxony | 1.901 |
Sources:
State Statistical Office of Saxony, Basis Microcensus